Our story starts with our founders Veronica and Michael Liguori. 

In Veronica’s words…
“We’ve been astonished in the growth of the CBD world and recognize the mega impact it will begin to have on health and wellness.  And as our customers will learn in their journey with us, there are some potentially amazing synergies with CBD paired with Progesterone. “

In Michael’s words…
”I’m blessed with a few women in my family that I love very much and as a family we’ve gone through some emotionally and health challenging times for them and it always gets back to hormones and…balance. And I’ve always kept abreast of research and ways to help these ladies in my life that I love so much.”

Dr. Deborah (Deb) Moskowitz, ND)
A naturopathic doctor that specializes in women’s health and hormones became part of the mission and an owner.  In her own words…
”This pairing of CBD and Progesterone made absolute sense to me and it was a eureka moment when we discussed the possibility that this will revolutionize the health and wellness hormone industry.  Now, women have a better choice and we are confident we can make a huge difference in hormonal balancing.”

And so Felicity Organics was created.

Created for “every woman that aspires to heal herself”.

And it became our tagline. And it simultaneously became our mission.  And we would love for you to become part of our story.   As we disrupt an industry and change lives along the way.  

Did you know…

There are over

51 million

women in the US and close to a billion worldwide between the ages of 40 and 60 dealing with menstrual irregularities, fibroids, stress, hot flashes, reduced libido, sleep disturbances who also have the desire to slow aging and regain vitality.

There are over
31 million

women in the US over 60 years old concerned with preventing or managing chronic illness, including osteoporosis, heart disease, and diabetes

There are over
44 million

women in the United States and a billion worldwide between the ages of 18 and mid-40s trying to manage menstrual cramping, bloating, anxiety, PMS, depression and irritability. PMS impacts 3/4 of women in this age group and infertility affects 50 million couples worldwide

With the Introduction of CBD into the marketplace, we “reimagined” an ENTIRE new way to Balance Hormones. 

Our Certified Organic Hormone Balancing Cream was formulated by a +30 year skincare industry veteran group internationally recognized as an expert in the field of research & development.

We spent literally over eighteen months working with our team of chemists in formulating the cream.  We utilized a vast collection of authoritative and innovative resources to conduct research.

Information sharing on Raw Material Technical Data, Material Safety Data Sheets, and Clinical Data was provided to us by every single ingredient source we have in our product.

It was extremely time intensive, where we gathered detailed scientific knowledge on raw materials and their effectiveness, in order to keep improving on our formulation.

We utilized “client focus panels” and provided samples for assessment.  We are so thoroughly excited with the result and can’t wait to share this with you

Ready to create a life in balance?

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Our team

Michael Liguori

CEO and Founder

Dr. Deborah (Deb) Moskowitz

VP Research and Product Development / Clinical

Veronica Liguori


Carly Attia

Marketing Manager and Support

I’m local to Veronica and Michael and was totally in when they told me they wanted a few friends to try their new cream. I never have been able to fix my hormones. I’m feeling better after a few weeks and looking forward to their actual clinical testing coming up so I can possibly participate. Amazing! 


Ceci Navarro

When I first heard about progesterone and how it was to be combined with CBD, I wanted to be one of the first to try. I’ve been using a bioidentical progesterone cream for several years. This one has a great smell to it and it rubs in without an oily residue. Very luxurious feeling to it. Love the automatic dispensing amount. I was always worried about wasting too much or not having enough. problem solved. I did notice the CBD effect. very calming and tranquil.


Jenny Sims

I’ve been able to try this new cream out as I am involved in sourcing the CBD. As a lady in her late 50s I know all too well the hot flashes and other issues I’m facing as I age. This combination is amazing and I can’t wait until it is commercially available



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