Our Story

Our story starts with our founders Michael and Veronica Liguori.  In Michael’s words…”I’m blessed with a few women in my family that I love very much and as a family we’ve gone through some emotionally and health challenging times for them and it always gets back to hormones and…balance.  And I’ve always kept abreast of research and ways to help these ladies in my life that I love so much. 

In Veronica’s words…We’ve been astonished in the growth of the CBD world and recognize the mega impact it will begin to have on health and wellness”.  And as our customers will learn in their journey with us, there are some potentially amazing synergies with CBD paired with Progesterone.  

Dr. Deborah (Deb) Moskowitz, ND, a naturopathic doctor that specializes in women’s health and hormones became part of the mission and an owner.  In her own words…”This pairing of CBD and Progesterone made absolute sense to me and it was a eureka moment when we discussed the possibility that this will revolutionize the health and wellness hormone industry.  Now, women have a better choice and we are confident we can make a huge difference in hormonal balancing.”


And so Felicity Organics was created.  Created for “every woman that desires to heal herself”.  And it became our tagline. And it simultaneously became our mission.  And we would love for you to become part of our story.   As we disrupt an industry and change lives along the way.  


Our Team


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Michael Liguori

CEO and Founder

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Dr. Deborah (Deb) Moskowitz

VP Research and Product Development / Clinical

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Veronica Liguori

VP Relationship Manager / CoFounder

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Carly Attia

Marketing Manager and Support

  • I'm local to Veronica and Michael and was totally in when they told me they wanted a few friends to try their new cream. I never have been able to fix my hormones. I'm feeling better after a few weeks and looking forward to their actual clinical testing coming up so I can possibly participate. Amazing! Ceci

    Ceci Navarro

  • I've been able to try this new cream out as I am involved in sourcing the CBD. As a lady in her late 50s I know all too well the hot flashes and other issues i'm facing as I age. This combination is amazing and I can't wait until it is commercially available

    LIzette McCaffery

  • When I first heard about progesterone and how it was to be combined with CBD, I wanted to be one of the first to try. I've been using a bioidentical progesterone cream for several years. This one has a great smell to it and it rubs in without an oily residue. Very luxurious feeling to it. Love the automatic dispensing amount. I was always worried about wasting too much or not having enough. problem solved. I did notice the CBD effect. very calming and tranquil. Jenny

    Jenny Sims


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