Our Story
Our story starts with our founders Michael and Veronica Liguori. In Michael’s words…”I’m blessed with a few women in my family that I love very much and as a family we’ve gone through some emotionally and health challenging times for them and it always gets back to hormones and…balance. And I’ve always kept abreast of research and ways to help these ladies in my life that I love so much.
In Veronica’s words…We’ve been astonished in the growth of the CBD world and recognize the mega impact it will begin to have on health and wellness”. And as our customers will learn in their journey with us, there are some potentially amazing synergies with CBD paired with Progesterone.
Dr. Deborah (Deb) Moskowitz, ND, a naturopathic doctor that specializes in women’s health and hormones became part of the mission and an owner. In her own words…”This pairing of CBD and Progesterone made absolute sense to me and it was a eureka moment when we discussed the possibility that this will revolutionize the health and wellness hormone industry. Now, women have a better choice and we are confident we can make a huge difference in hormonal balancing.”
And so Felicity Organics was created. Created for “every woman that desires to heal herself”. And it became our tagline. And it simultaneously became our mission. And we would love for you to become part of our story. As we disrupt an industry and change lives along the way.
Our Team

Michael Liguori
CEO and Founder

Dr. Deborah (Deb) Moskowitz
VP Research and Product Development / Clinical

Veronica Liguori
VP Relationship Manager / CoFounder

Carly Attia
Marketing Manager and Support